Sturgis PT gave their brief as a fun and eye-catching logo design for their personal training business. Mr Sturgis requested that his ginger beard was used as inspiration, as this is how his clients recognise him. He advised that he wanted to the training to appear non age or gender specific, therefore I incorporated the text and goals of all types of people. As this is in the early stages of conception, there will also be a website and more social media content to coincide with his brand, in the future.